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Indulge yourself with the world's finest cotton.

Each year over 115 million bales of cotton are produced around the world. Of this total harvest, less than 1% have the extra long staple fibres judged eligible to carry the Supima name.

SUPERIOR SOFTNESS: The extra long staple fibres of Supima cotton create a fabric that is softer, finer and more lustrous than other cottons.

SUSTAINED COLOUR: Uniformity in weight and fibre density means that all Supima cottons absorb dye at a more even rate, which produces vibrant and longer lasting colours.

ENHANCED DURABILITY: As well as creating softer, more beautiful fabrics, the extra long staple fibres in Supima Cotton also provide considerable strength. This makes Supima fabrics more durable and less susceptible to pulling than ordinary cottons.

Add style and luxury with our new Supima 300 thread count cotton plain dyes, named Desire. The true beauty of this range lies not only in its supersoft feel and inserted bias trim detailing, but also the smart pinstripe and stylised trellis weave, perfect either on its own or mixed with the main design collection.